Case Study
About the client
Challenge
Solution
“The integrated pop-up works great. What’s especially important is that with Monolytics, you can precisely target specific events, add them through Google Tag Manager, and quickly ask the questions you’re interested in based on certain user actions.
It’s really cool that you can ‘catch’ the user right at the moment they’re interacting with the service. This is a big advantage over push notifications or link-based surveys because it’s crucial to engage people during the interaction itself, which can sometimes be challenging.
It feels fresh and new—something that immediately grabs attention.”
Before Monolytics, 999.md had been conducting surveys for years but struggled with limitations. They initially used Hotjar, which couldn't trigger surveys at specific user interaction points (at that time) — like when a user deletes a listing or abandons checkout.
After exploring various solutions and even attempting to build their own tool (which proved time-consuming and resource-intensive), they still couldn't achieve all their desired functionality. That's when they discovered Monolytics, which offered the event-based targeting and flexibility they needed.
Learn from their experience: Don't make the same mistakes—choose Monolytics, a solution already designed with modern business needs in mind.
What Tasks Does Monolytics Help Solve with Surveys?
"What do Monolytics surveys help us with overall? First and foremost, it’s about understanding our users—who they are and what they do."
Surveys help companies learn more about their users, their behavior, and their needs, leading to improved services and better alignment with customer expectations.
"The main role, of course, is to improve the service based on data. We can identify weak points in our processes, in how users interact with the platform, and spot specific gaps. This helps us make informed management decisions."
"If we have ideas, we can confirm or refute them in the shortest time possible through surveys—without involving the development team."
Targeted surveys provide quick feedback and automatic AI reports, helping the team make objective decisions.
Feedback allows companies to measure user satisfaction levels (e.g., using CSI—Customer Satisfaction Index—or NPS—Net Promoter Score) and respond promptly to potential issues, ensuring a positive user experience.
What are the advantages of Monolytics for 999.md?
"The tool helps tremendously because its major advantage is that it converts quickly."
The popup that appears after specific user actions allows for instant feedback collection. This Monolytics functionality enables you to display your surveys at the right moment, significantly increasing conversion to survey interaction and gathering necessary information.
"Plus there are excellent tools, particularly audience settings, where you can, for example, target users by different tariffs. This is very convenient, as you can ask questions only for one tariff plan."
We value your time and the time of your website visitors, so we provide the ability to precisely target surveys to avoid bothering all visitors with constant questions.
Monolytics allows you to create user segments based on general filters such as traffic sources, user types (new and returning visitors), browsers, device types (mobile phones, tablets, PCs), and operating systems. It also works with custom parameters specific to your project - User Parameters. For example, 999.md uses this functionality to conduct different surveys for customers on different pricing plans.
"It's great that there's the ability to set conditions using regular expressions"
Of course, we understand that few things can provide such flexibility in page targeting as the use of regular expressions, which is why we offer this functionality as well.
"We use your wonderful scales. I adore this scale with the little man and pictures. It looks very cute. I think it simply attracts attention"
Not only precise targeting and segmentation capabilities allow Monolytics to effectively collect feedback from your visitors and clients. Our diverse types of questions and reactions will help you find the best approach to your audience.
Examples of Monolytics Usage at 999.md
Example 1
Optimizing Ad
Submission Time
Task: Reduce the time needed to publish a car sale listing.
Survey Idea: Offer users pre-filling forms using a VIN code.
Result: The survey showed that 80% of users positively rated this feature. This confirmed the necessity of implementing it, which significantly simplified the user's path to submitting a listing.
Example 2
Prioritizing Filters on the Ad Search Page
Task: Determine which filters are most useful for users.
Survey Idea: Conduct a survey regarding the most important filters in each category among website visitors.
Result: Based on the data received, the team added new filters and prioritized existing ones, which increased customer satisfaction from 64 to 86 CSI points.
Example 3
Redesign of the Homepage
Task: Change the design of the homepage after removing a feature that wasn't producing results.
Survey Idea: Conduct a survey among users regarding the desired appearance of the page.
Result: Returning a feed with the latest listings significantly increased the number of interactions.
Results
