Artem Pravda
Articles by Artem Pravda
How to Prioritize UX Fixes After User Testing
A practical method for ranking UX issues by severity, frequency, and business impact after research.
How to Conduct a Heuristic Analysis That Finds Real UX Issues
A practical heuristic analysis guide for product teams that need a faster UX audit, clearer severity ratings, and a better fix backlog.
Why 5 Users Find 85% of Usability Problems (Nielsen Norman's Rule Explained)
Nielsen Norman Group research shows 5 users surface 85% of usability problems on a single flow. Here is when that 5-user rule works — and when you need more.
UX Survey Questions by Product Decision and Trigger
Use targeted UX survey questions by trigger, decision, and product moment, with examples that avoid leading or noisy feedback.
Why Pricing Page Traffic Does Not Convert: Diagnose Evaluation Friction
Use behavior evidence and targeted survey prompts to find the pricing-page objections blocking trials, demos, or signup.
UX Research for B2B SaaS Teams Before You Ship
A pre-ship UX research workflow for B2B SaaS teams to catch message gaps, onboarding friction, and decision blockers before release.
Session Replay for SaaS Onboarding Teams: What to Watch Before Activation Drops
A practical guide for SaaS onboarding teams that use session replay to catch activation blockers before new users stall out.
