Artem Pravda
Articles by Artem Pravda
How to Prioritize UX Fixes After User Testing
A practical method for ranking UX issues by severity, frequency, and business impact after research.
How to Conduct a Heuristic Analysis That Finds Real UX Issues
A practical heuristic analysis guide for product teams that need a faster UX audit, clearer severity ratings, and a better fix backlog.
Usability Testing with 5 Users: Scope and Limits
Use a focused five-user usability test to find issues, then iterate. Learn when Nielsen Norman Group’s model fits and when to broaden the study.
UX survey questions for the decision you need to make
Choose UX survey questions for setup, adoption, search, pricing, and listing tasks. Use neutral examples and interpret answers alongside available behavior.
Why Pricing Page Traffic Does Not Convert: Diagnose Evaluation Friction
Use behavior evidence and targeted survey prompts to find the pricing-page objections blocking trials, demos, or signup.
UX Research for B2B SaaS Teams Before You Ship
A pre-ship UX research workflow for B2B SaaS teams to catch message gaps, onboarding friction, and decision blockers before release.
Session Replay for SaaS Onboarding Teams: What to Watch Before Activation Drops
A practical guide for SaaS onboarding teams that use session replay to catch activation blockers before new users stall out.
